Para profissionais de Marketing, Inteligência Artificial deve impactar mais o setor no curto prazo - Mundo do Marketing

Para profissionais de Marketing, Inteligência Artificial deve impactar mais o setor no curto prazo Mundo do Marketing

Abr 11, 2023 - 04:47

0 7

Para profissionais de Marketing, Inteligência Artificial deve impactar mais o setor no curto prazo - Mundo do Marketing

Por favor, aceite o consentimento do cookie","tag":"","status":true,"attributes":[]},{"key":"cky_enable_optout_label","content":"Habilitar","tag":"","status":true,"attributes":[]},{"key":"cky_disable_optout_label","content":"Desabilitar","tag":"","status":true,"attributes":[]},{"key":"cky_optout_toggle_label","content":"[cky_{{status}}_optout_label] [cky_optout_option_title]","tag":"","status":true,"attributes":[]},{"key":"cky_optout_option_title","content":"Nu00e3o venda ou compartilhe minhas informau00e7u00f5es pessoais","tag":"","status":true,"attributes":[]},{"key":"cky_optout_close_label","content":"Fechar","tag":"","status":true,"attributes":[]}],"_rtl":"","_providersToBlock":[]}; var _ckyStyles = {"css":".cky-overlay{background: #000000; opacity: 0.4; position: fixed; top: 0; left: 0; width: 100%; height: 100%; z-index: 99999999;}.cky-hide{display: none;}.cky-btn-revisit-wrapper{display: flex; align-items: center; justify-content: center; background: #0056a7; width: 45px; height: 45px; border-radius: 50%; position: fixed; z-index: 999999; cursor: pointer;}.cky-revisit-bottom-left{bottom: 15px; left: 15px;}.cky-revisit-bottom-right{bottom: 15px; right: 15px;}.cky-btn-revisit-wrapper .cky-btn-revisit{display: flex; align-items: center; justify-content: center; background: none; border: none; cursor: pointer; position: relative; margin: 0; padding: 0;}.cky-btn-revisit-wrapper .cky-btn-revisit img{max-width: fit-content; margin: 0; height: 30px; width: 30px;}.cky-revisit-bottom-left:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; left: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-left:hover::after{position: absolute; content: ""; border: 5px solid transparent; left: calc(100% + 2px); border-left-width: 0; border-right-color: #4e4b66;}.cky-revisit-bottom-right:hover::before{content: attr(data-tooltip); position: absolute; background: #4e4b66; color: #ffffff; right: calc(100% + 7px); font-size: 12px; line-height: 16px; width: max-content; padding: 4px 8px; border-radius: 4px;}.cky-revisit-bottom-right:hover::after{position: absolute; content: ""; border: 5px solid transparent; right: calc(100% + 2px); border-right-width: 0; border-left-color: #4e4b66;}.cky-revisit-hide{display: none;}.cky-consent-container{position: fixed; width: 440px; box-sizing: border-box; z-index: 9999999; border-radius: 6px;}.cky-consent-container .cky-consent-bar{background: #ffffff; border: 1px solid; padding: 20px 26px; box-shadow: 0 -1px 10px 0 #acabab4d; border-radius: 6px;}.cky-box-bottom-left{bottom: 40px; left: 40px;}.cky-box-bottom-right{bottom: 40px; right: 40px;}.cky-box-top-left{top: 40px; left: 40px;}.cky-box-top-right{top: 40px; right: 40px;}.cky-custom-brand-logo-wrapper .cky-custom-brand-logo{width: 100px; height: auto; margin: 0 0 12px 0;}.cky-notice .cky-title{color: #212121; font-weight: 700; font-size: 18px; line-height: 24px; margin: 0 0 12px 0;}.cky-notice-des *,.cky-preference-content-wrapper *,.cky-accordion-header-des *,.cky-gpc-wrapper .cky-gpc-desc *{font-size: 14px;}.cky-notice-des{color: #212121; font-size: 14px; line-height: 24px; font-weight: 400;}.cky-notice-des img{height: 25px; width: 25px;}.cky-consent-bar .cky-notice-des p,.cky-gpc-wrapper .cky-gpc-desc p,.cky-preference-body-wrapper .cky-preference-content-wrapper p,.cky-accordion-header-wrapper .cky-accordion-header-des p,.cky-cookie-des-table li div:last-child p{color: inherit; margin-top: 0;}.cky-notice-des P:last-child,.cky-preference-content-wrapper p:last-child,.cky-cookie-des-table li div:last-child p:last-child,.cky-gpc-wrapper .cky-gpc-desc p:last-child{margin-bottom: 0;}.cky-notice-des a.cky-policy,.cky-notice-des button.cky-policy{font-size: 14px; color: #1863dc; white-space: nowrap; cursor: pointer; background: transparent; border: 1px solid; text-decoration: underline;}.cky-notice-des button.cky-policy{padding: 0;}.cky-notice-des a.cky-policy:focus-visible,.cky-notice-des button.cky-policy:focus-visible,.cky-preference-content-wrapper .cky-show-desc-btn:focus-visible,.cky-accordion-header .cky-accordion-btn:focus-visible,.cky-preference-header .cky-btn-close:focus-visible,.cky-switch input[type="checkbox"]:focus-visible,.cky-footer-wrapper a:focus-visible,.cky-btn:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}.cky-btn:focus:not(:focus-visible),.cky-accordion-header .cky-accordion-btn:focus:not(:focus-visible),.cky-preference-content-wrapper .cky-show-desc-btn:focus:not(:focus-visible),.cky-btn-revisit-wrapper .cky-btn-revisit:focus:not(:focus-visible),.cky-preference-header .cky-btn-close:focus:not(:focus-visible),.cky-consent-bar .cky-banner-btn-close:focus:not(:focus-visible){outline: 0;}button.cky-show-desc-btn:not(:hover):not(:active){color: #1863dc; background: transparent;}button.cky-accordion-btn:not(:hover):not(:active),button.cky-banner-btn-close:not(:hover):not(:active),button.cky-btn-revisit:not(:hover):not(:active),button.cky-btn-close:not(:hover):not(:active){background: transparent;}.cky-consent-bar button:hover,.cky-modal.cky-modal-open button:hover,.cky-consent-bar button:focus,.cky-modal.cky-modal-open button:focus{text-decoration: none;}.cky-notice-btn-wrapper{display: flex; justify-content: flex-start; align-items: center; flex-wrap: wrap; margin-top: 16px;}.cky-notice-btn-wrapper .cky-btn{text-shadow: none; box-shadow: none;}.cky-btn{flex: auto; max-width: 100%; font-size: 14px; font-family: inherit; line-height: 24px; padding: 8px; font-weight: 500; margin: 0 8px 0 0; border-radius: 2px; cursor: pointer; text-align: center; text-transform: none; min-height: 0;}.cky-btn:hover{opacity: 0.8;}.cky-btn-customize{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-reject{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-btn-accept{background: #1863dc; color: #ffffff; border: 2px solid #1863dc;}.cky-btn:last-child{margin-right: 0;}@media (max-width: 576px){.cky-box-bottom-left{bottom: 0; left: 0;}.cky-box-bottom-right{bottom: 0; right: 0;}.cky-box-top-left{top: 0; left: 0;}.cky-box-top-right{top: 0; right: 0;}}@media (max-width: 440px){.cky-box-bottom-left, .cky-box-bottom-right, .cky-box-top-left, .cky-box-top-right{width: 100%; max-width: 100%;}.cky-consent-container .cky-consent-bar{padding: 20px 0;}.cky-custom-brand-logo-wrapper, .cky-notice .cky-title, .cky-notice-des, .cky-notice-btn-wrapper{padding: 0 24px;}.cky-notice-des{max-height: 40vh; overflow-y: scroll;}.cky-notice-btn-wrapper{flex-direction: column; margin-top: 0;}.cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-notice-btn-wrapper .cky-btn-customize{order: 2;}.cky-notice-btn-wrapper .cky-btn-reject{order: 3;}.cky-notice-btn-wrapper .cky-btn-accept{order: 1; margin-top: 16px;}}@media (max-width: 352px){.cky-notice .cky-title{font-size: 16px;}.cky-notice-des *{font-size: 12px;}.cky-notice-des, .cky-btn{font-size: 12px;}}.cky-modal.cky-modal-open{display: flex; visibility: visible; -webkit-transform: translate(-50%, -50%); -moz-transform: translate(-50%, -50%); -ms-transform: translate(-50%, -50%); -o-transform: translate(-50%, -50%); transform: translate(-50%, -50%); top: 50%; left: 50%; transition: all 1s ease;}.cky-modal{box-shadow: 0 32px 68px rgba(0, 0, 0, 0.3); margin: 0 auto; position: fixed; max-width: 100%; background: #ffffff; top: 50%; box-sizing: border-box; border-radius: 6px; z-index: 999999999; color: #212121; -webkit-transform: translate(-50%, 100%); -moz-transform: translate(-50%, 100%); -ms-transform: translate(-50%, 100%); -o-transform: translate(-50%, 100%); transform: translate(-50%, 100%); visibility: hidden; transition: all 0s ease;}.cky-preference-center{max-height: 79vh; overflow: hidden; width: 845px; overflow: hidden; flex: 1 1 0; display: flex; flex-direction: column; border-radius: 6px;}.cky-preference-header{display: flex; align-items: center; justify-content: space-between; padding: 22px 24px; border-bottom: 1px solid;}.cky-preference-header .cky-preference-title{font-size: 18px; font-weight: 700; line-height: 24px;}.cky-preference-header .cky-btn-close{margin: 0; cursor: pointer; vertical-align: middle; padding: 0; background: none; border: none; width: auto; height: auto; min-height: 0; line-height: 0; text-shadow: none; box-shadow: none;}.cky-preference-header .cky-btn-close img{margin: 0; height: 10px; width: 10px;}.cky-preference-body-wrapper{padding: 0 24px; flex: 1; overflow: auto; box-sizing: border-box;}.cky-preference-content-wrapper,.cky-gpc-wrapper .cky-gpc-desc{font-size: 14px; line-height: 24px; font-weight: 400; padding: 12px 0;}.cky-preference-content-wrapper{border-bottom: 1px solid;}.cky-preference-content-wrapper img{height: 25px; width: 25px;}.cky-preference-content-wrapper .cky-show-desc-btn{font-size: 14px; font-family: inherit; color: #1863dc; text-decoration: none; line-height: 24px; padding: 0; margin: 0; white-space: nowrap; cursor: pointer; background: transparent; border-color: transparent; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-wrapper{margin-bottom: 10px;}.cky-accordion{border-bottom: 1px solid;}.cky-accordion:last-child{border-bottom: none;}.cky-accordion .cky-accordion-item{display: flex; margin-top: 10px;}.cky-accordion .cky-accordion-body{display: none;}.cky-accordion.cky-accordion-active .cky-accordion-body{display: block; padding: 0 22px; margin-bottom: 16px;}.cky-accordion-header-wrapper{cursor: pointer; width: 100%;}.cky-accordion-item .cky-accordion-header{display: flex; justify-content: space-between; align-items: center;}.cky-accordion-header .cky-accordion-btn{font-size: 16px; font-family: inherit; color: #212121; line-height: 24px; background: none; border: none; font-weight: 700; padding: 0; margin: 0; cursor: pointer; text-transform: none; min-height: 0; text-shadow: none; box-shadow: none;}.cky-accordion-header .cky-always-active{color: #008000; font-weight: 600; line-height: 24px; font-size: 14px;}.cky-accordion-header-des{font-size: 14px; line-height: 24px; margin: 10px 0 16px 0;}.cky-accordion-chevron{margin-right: 22px; position: relative; cursor: pointer;}.cky-accordion-chevron-hide{display: none;}.cky-accordion .cky-accordion-chevron i::before{content: ""; position: absolute; border-right: 1.4px solid; border-bottom: 1.4px solid; border-color: inherit; height: 6px; width: 6px; -webkit-transform: rotate(-45deg); -moz-transform: rotate(-45deg); -ms-transform: rotate(-45deg); -o-transform: rotate(-45deg); transform: rotate(-45deg); transition: all 0.2s ease-in-out; top: 8px;}.cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(45deg); -moz-transform: rotate(45deg); -ms-transform: rotate(45deg); -o-transform: rotate(45deg); transform: rotate(45deg);}.cky-audit-table{background: #f4f4f4; border-radius: 6px;}.cky-audit-table .cky-empty-cookies-text{color: inherit; font-size: 12px; line-height: 24px; margin: 0; padding: 10px;}.cky-audit-table .cky-cookie-des-table{font-size: 12px; line-height: 24px; font-weight: normal; padding: 15px 10px; border-bottom: 1px solid; border-bottom-color: inherit; margin: 0;}.cky-audit-table .cky-cookie-des-table:last-child{border-bottom: none;}.cky-audit-table .cky-cookie-des-table li{list-style-type: none; display: flex; padding: 3px 0;}.cky-audit-table .cky-cookie-des-table li:first-child{padding-top: 0;}.cky-cookie-des-table li div:first-child{width: 100px; font-weight: 600; word-break: break-word; word-wrap: break-word;}.cky-cookie-des-table li div:last-child{flex: 1; word-break: break-word; word-wrap: break-word; margin-left: 8px;}.cky-footer-shadow{display: block; width: 100%; height: 40px; background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, #ffffff 100%); position: absolute; bottom: calc(100% - 1px);}.cky-footer-wrapper{position: relative;}.cky-prefrence-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px; border-top: 1px solid;}.cky-prefrence-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-btn-preferences{color: #1863dc; background: transparent; border: 2px solid #1863dc;}.cky-preference-header,.cky-preference-body-wrapper,.cky-preference-content-wrapper,.cky-accordion-wrapper,.cky-accordion,.cky-accordion-wrapper,.cky-footer-wrapper,.cky-prefrence-btn-wrapper{border-color: inherit;}@media (max-width: 845px){.cky-modal{max-width: calc(100% - 16px);}}@media (max-width: 576px){.cky-modal{max-width: 100%;}.cky-preference-center{max-height: 100vh;}.cky-prefrence-btn-wrapper{flex-direction: column;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding-right: 0;}.cky-prefrence-btn-wrapper .cky-btn{width: 100%; margin: 10px 0 0 0;}.cky-prefrence-btn-wrapper .cky-btn-reject{order: 3;}.cky-prefrence-btn-wrapper .cky-btn-accept{order: 1; margin-top: 0;}.cky-prefrence-btn-wrapper .cky-btn-preferences{order: 2;}}@media (max-width: 425px){.cky-accordion-chevron{margin-right: 15px;}.cky-notice-btn-wrapper{margin-top: 0;}.cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px;}}@media (max-width: 352px){.cky-preference-header .cky-preference-title{font-size: 16px;}.cky-preference-header{padding: 16px 24px;}.cky-preference-content-wrapper *, .cky-accordion-header-des *{font-size: 12px;}.cky-preference-content-wrapper, .cky-preference-content-wrapper .cky-show-more, .cky-accordion-header .cky-always-active, .cky-accordion-header-des, .cky-preference-content-wrapper .cky-show-desc-btn, .cky-notice-des a.cky-policy{font-size: 12px;}.cky-accordion-header .cky-accordion-btn{font-size: 14px;}}.cky-switch{display: flex;}.cky-switch input[type="checkbox"]{position: relative; width: 44px; height: 24px; margin: 0; background: #d0d5d2; -webkit-appearance: none; border-radius: 50px; cursor: pointer; outline: 0; border: none; top: 0;}.cky-switch input[type="checkbox"]:checked{background: #1863dc;}.cky-switch input[type="checkbox"]:before{position: absolute; content: ""; height: 20px; width: 20px; left: 2px; bottom: 2px; border-radius: 50%; background-color: white; -webkit-transition: 0.4s; transition: 0.4s; margin: 0;}.cky-switch input[type="checkbox"]:after{display: none;}.cky-switch input[type="checkbox"]:checked:before{-webkit-transform: translateX(20px); -ms-transform: translateX(20px); transform: translateX(20px);}@media (max-width: 425px){.cky-switch input[type="checkbox"]{width: 38px; height: 21px;}.cky-switch input[type="checkbox"]:before{height: 17px; width: 17px;}.cky-switch input[type="checkbox"]:checked:before{-webkit-transform: translateX(17px); -ms-transform: translateX(17px); transform: translateX(17px);}}.cky-consent-bar .cky-banner-btn-close{position: absolute; right: 9px; top: 5px; background: none; border: none; cursor: pointer; padding: 0; margin: 0; min-height: 0; line-height: 0; height: auto; width: auto; text-shadow: none; box-shadow: none;}.cky-consent-bar .cky-banner-btn-close img{height: 9px; width: 9px; margin: 0;}.cky-notice-group{font-size: 14px; line-height: 24px; font-weight: 400; color: #212121;}.cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 14px; line-height: 24px; padding: 6px 0; margin: 0; font-weight: 500; background: none; border-radius: 2px; border: none; white-space: nowrap; cursor: pointer; text-align: left; color: #1863dc; background: transparent; border-color: transparent; box-shadow: none; text-shadow: none;}.cky-consent-bar .cky-banner-btn-close:focus-visible,.cky-notice-btn-wrapper .cky-btn-do-not-sell:focus-visible,.cky-opt-out-btn-wrapper .cky-btn:focus-visible,.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox:focus-visible{outline: 2px solid #1863dc; outline-offset: 2px;}@media (max-width: 440px){.cky-consent-container{width: 100%;}}@media (max-width: 352px){.cky-notice-des a.cky-policy, .cky-notice-btn-wrapper .cky-btn-do-not-sell{font-size: 12px;}}.cky-opt-out-wrapper{padding: 12px 0;}.cky-opt-out-wrapper .cky-opt-out-checkbox-wrapper{display: flex; align-items: center;}.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 16px; font-weight: 700; line-height: 24px; margin: 0 0 0 12px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox{background-color: #ffffff; border: 1px solid black; width: 20px; height: 18.5px; margin: 0; -webkit-appearance: none; position: relative; display: flex; align-items: center; justify-content: center; border-radius: 2px; cursor: pointer;}.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox:checked{background-color: #1863dc; border: none;}.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox:checked::after{left: 6px; bottom: 4px; width: 7px; height: 13px; border: solid #ffffff; border-width: 0 3px 3px 0; border-radius: 2px; -webkit-transform: rotate(45deg); -ms-transform: rotate(45deg); transform: rotate(45deg); content: ""; position: absolute; box-sizing: border-box;}.cky-opt-out-checkbox-wrapper.cky-disabled .cky-opt-out-checkbox-label,.cky-opt-out-checkbox-wrapper.cky-disabled input[type="checkbox"].cky-opt-out-checkbox{cursor: no-drop;}.cky-gpc-wrapper{margin: 0 0 0 32px;}.cky-footer-wrapper .cky-opt-out-btn-wrapper{display: flex; flex-wrap: wrap; align-items: center; justify-content: center; padding: 22px 24px;}.cky-opt-out-btn-wrapper .cky-btn{flex: auto; max-width: 100%; text-shadow: none; box-shadow: none;}.cky-opt-out-btn-wrapper .cky-btn-cancel{border: 1px solid #dedfe0; background: transparent; color: #858585;}.cky-opt-out-btn-wrapper .cky-btn-confirm{background: #1863dc; color: #ffffff; border: 1px solid #1863dc;}@media (max-width: 352px){.cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{font-size: 14px;}.cky-gpc-wrapper .cky-gpc-desc, .cky-gpc-wrapper .cky-gpc-desc *{font-size: 12px;}.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox{width: 16px; height: 16px;}.cky-opt-out-checkbox-wrapper input[type="checkbox"].cky-opt-out-checkbox:checked::after{left: 5px; bottom: 4px; width: 3px; height: 9px;}.cky-gpc-wrapper{margin: 0 0 0 28px;}}.video-placeholder-youtube{background-size: 100% 100%; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: center; justify-content: center; max-width: 100%;}.video-placeholder-text-youtube{text-align: center; align-items: center; padding: 10px 16px; background-color: #000000cc; color: #ffffff; border: 1px solid; border-radius: 2px; cursor: pointer;}.video-placeholder-normal{background-image: url("/wp-content/plugins/cookie-law-info/lite/frontend/images/placeholder.svg"); background-size: 80px; background-position: center; background-repeat: no-repeat; background-color: #b2b0b059; position: relative; display: flex; align-items: flex-end; justify-content: center; max-width: 100%;}.video-placeholder-text-normal{align-items: center; padding: 10px 16px; text-align: center; border: 1px solid; border-radius: 2px; cursor: pointer;}.cky-rtl{direction: rtl; text-align: right;}.cky-rtl .cky-banner-btn-close{left: 9px; right: auto;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 8px;}.cky-rtl .cky-notice-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-notice-btn-wrapper{margin-left: 0; margin-right: 15px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 8px;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-accordion .cky-accordion-chevron i::before{border: none; border-left: 1.4px solid; border-top: 1.4px solid; left: 12px;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-chevron i::before{-webkit-transform: rotate(-135deg); -moz-transform: rotate(-135deg); -ms-transform: rotate(-135deg); -o-transform: rotate(-135deg); transform: rotate(-135deg);}@media (max-width: 768px){.cky-rtl .cky-notice-btn-wrapper{margin-right: 0;}}@media (max-width: 576px){.cky-rtl .cky-notice-btn-wrapper .cky-btn:last-child{margin-right: 0;}.cky-rtl .cky-prefrence-btn-wrapper .cky-btn{margin-right: 0;}.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 22px 0 0;}}@media (max-width: 425px){.cky-rtl .cky-accordion.cky-accordion-active .cky-accordion-body{padding: 0 15px 0 0;}}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn{margin-right: 12px;}.cky-rtl .cky-opt-out-btn-wrapper .cky-btn:first-child{margin-right: 0;}.cky-rtl .cky-opt-out-checkbox-wrapper .cky-opt-out-checkbox-label{margin: 0 12px 0 0;}"}; var advads_options = {"blog_id":"1","privacy":{"enabled":false,"state":"not_needed"}}; [data-cky-tag]{visibility:hidden;} (function() { var host = _www.themoneytizer.com_; var element = document.createElement(_script_); var firstScript = document.getElementsByTagName(_script_)[0]; var url = _https://cmp.quantcast.com_ .concat(_/choice/_, _6Fv0cGNfc_bw8_, _/_, host, _/choice.js_); var uspTries = 0; var uspTriesLimit = 3; element.async = true; element.type = _text/javascript_; element.src = url; firstScript.parentNode.insertBefore(element, firstScript); function makeStub() { var TCF_LOCATOR_NAME = ___tcfapiLocator_; var queue = []; var win = window; var cmpFrame; function addFrame() { var doc = win.document; var otherCMP = !!(win.frames[TCF_LOCATOR_NAME]); if (!otherCMP) { if (doc.body) { var iframe = doc.createElement(_iframe_); iframe.style.cssText = _display:none_; iframe.name = TCF_LOCATOR_NAME; doc.body.appendChild(iframe); } else { setTimeout(addFrame, 5); } } return !otherCMP; } function tcfAPIHandler() { var gdprApplies; var args = arguments; if (!args.length) { return queue; } else if (args[0] === _setGdprApplies_) { if ( args.length > 3 && args[2] === 2 && typeof args[3] === _boolean_ ) { gdprApplies = args[3]; if (typeof args[2] === _function_) { args[2](_set_, true); } } } else if (args[0] === _ping_) { var retr = { gdprApplies: gdprApplies, cmpLoaded: false, cmpStatus: _stub_ }; if (typeof args[2] === _function_) { args[2](retr); } } else { if(args[0] === _init_ && typeof args[3] === _object_) { args[3] = { ...args[3], tag_version: _V2_ }; } queue.push(args); } } function postMessageEventHandler(event) { var msgIsString = typeof event.data === _string_; var json = {}; try { if (msgIsString) { json = JSON.parse(event.data); } else { json = event.data; } } catch (ignore) {} var payload = json.__tcfapiCall; if (payload) { window.__tcfapi( payload.command, payload.version, function(retValue, success) { var returnMsg = { __tcfapiReturn: { returnValue: retValue, success: success, callId: payload.callId } }; if (msgIsString) { returnMsg = JSON.stringify(returnMsg); } if (event && event.source && event.source.postMessage) { event.source.postMessage(returnMsg, _*_); } }, payload.parameter ); } } while (win) { try { if (win.frames[TCF_LOCATOR_NAME]) { cmpFrame = win; break; } } catch (ignore) {} if (win === window.top) { break; } win = win.parent; } if (!cmpFrame) { addFrame(); win.__tcfapi = tcfAPIHandler; win.addEventListener(_message_, postMessageEventHandler, false); } }; makeStub(); var uspStubFunction = function() { var arg = arguments; if (typeof window.__uspapi !== uspStubFunction) { setTimeout(function() { if (typeof window.__uspapi !== _undefined_) { window.__uspapi.apply(window.__uspapi, arg); } }, 500); } }; var checkIfUspIsReady = function() { uspTries++; if (window.__uspapi === uspStubFunction && uspTries < uspTriesLimit) { console.warn(_USP is not accessible_); } else { clearInterval(uspInterval); } }; if (typeof window.__uspapi === _undefined_) { window.__uspapi = uspStubFunction; var uspInterval = setInterval(checkIfUspIsReady, 6000); } })(); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=_2.0_; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,_script_, _https://connect.facebook.net/en_US/fbevents.js_); fbq(_init_, _5047347665309602_); fbq(_track_, _PageView_); var advadsCfpQueue = []; var advadsCfpAd = function( adID ){ if ( _undefined_ == typeof advadsProCfp ) { advadsCfpQueue.push( adID ) } else { advadsProCfp.addElement( adID ) } }; [{"@context":"https://schema.org/","@graph":[{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Home","url":"https://www.mundodomarketing.com.br"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Últimas Notícias","url":"/tag/ultimas-noticias/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Artigos","url":"/tag/artigos"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Lançamentos e Promoções","url":"/ativacoes/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Cases","url":"/tag/cases"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Reportagens","url":"/tag/reportagens/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"+ Conteúdo","url":"#"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Editorial","url":"/tag/canais/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Entrevistas","url":"/tag/entrevistas"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Estudos","url":"/inteligencias/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Guias, Ferramentas, Reports e E-books","url":"/guias-ferramentas-ebook/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Vai e Vem","url":"/vaievem/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Noticias Corporativas","url":"/noticias-corporativas/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Quem somos","url":"https://www.mundodomarketing.com.br/quem-somos/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Anuncie","url":"https://www.mundodomarketing.com.br/anuncie/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Política de privacidade","url":"https://www.mundodomarketing.com.br/politica-de-privacidade/"},{"@context":"https://schema.org/","@type":"SiteNavigationElement","@id":"https://www.mundodomarketing.com.br#Main Menu","name":"Termos de Uso","url":"https://www.mundodomarketing.com.br/termos-uso/"}]}, {"@context":"https://schema.org/","@type":"Article","@id":"https://www.mundodomarketing.com.br/para-profissionais-de-marketing-inteligencia-artificial-deve-impactar-mais-o-setor-no-curto-prazo/#Article","url":"https://www.mundodomarketing.com.br/para-profissionais-de-marketing-inteligencia-artificial-deve-impactar-mais-o-setor-no-curto-prazo/","inLanguage":"pt-BR","mainEntityOfPage":"https://www.mundodomarketing.com.br/para-profissionais-de-marketing-inteligencia-artificial-deve-impactar-mais-o-setor-no-curto-prazo/","headline":"Para profissionais de Marketing, Inteligência Artificial deve impactar mais o setor no curto prazo","description":"Enquete feita no perfil do Mundo do Marketing no LinkedIn contou com mais de 1.100 participantes","articleBody":"A velocidade das inovações faz com que o profissional de Marketing precise se atualizar constantemente. De olho nas ferramentas, tendências e atualizações, são eles que acabam por apresentar e testar toda novidade que possa impactar o resultado nos negócios. Por isso, é essencial saber o que eles observam a respeito dos próximos investimentos em Marketing e o que deve impactar o mercado. Foi questionando sua base no LinkedIn que o perfil do Mundo do Marketing teve acesso ao que é mais relevante aos profissionais de Marketing. Ao serem inquiridos sobre o que terá mais impacto no Marketing no curto prazo, a maioria dos mais de 1.100 participantes afirmou que é a Inteligência Artificial. Em tempos de Chat GPT e novas tecnologias que estão auxiliando tanto consumidores quanto profissionais, não é estranho que 64% apontem a IA como o que mais impactará a área. Na sequência, e empatados com 12%, surgem Metaverso, 5G e Internet das Coisas. Os dados estão em sintonia com pesquisas globais. Segundo uma pesquisa feita pelo Instituto dos Engenheiros Eletrônicos e Eletricistas (IEEE), organização técnico-profissional do mundo dedicada ao avanço da tecnologia em benefício da humanidade, 98% dos entrevistados concordem que, em 2023 e além, softwares autônomos e colaborativos com inteligência artificial e robôs móveis automatizarão processos e tarefas, incluindo análise de dados, permitindo que os humanos sejam mais eficientes e eficazes. Participe da página do Mundo do Marketing no LinkedIn. Leia também: “Adotar tecnologia é possível, mas ainda temos medo”, diz CEO da Cake ERP","keywords":"5G, Ferramentas de Marketing, Inteligência Artificial, Internet das Coisas, Metaverso, Profissional de Marketing, Últimas notícias, ","datePublished":"2023-02-06T16:40:44-03:00","dateModified":"2023-02-06T16:40:44-03:00","author":{"@type":"Person","name":"Bruno Mello","url":"https://www.mundodomarketing.com.br/author/bruno/","sameAs":[],"image":{"@type":"ImageObject","url":"https://secure.gravatar.com/avatar/35ba34535cdfa829cd4d6a465ac06eaf?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Bruno Mello","url":"https://www.mundodomarketing.com.br/author/bruno/","sameAs":[],"image":{"@type":"ImageObject","url":"https://secure.gravatar.com/avatar/35ba34535cdfa829cd4d6a465ac06eaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Mundo do Marketing","url":"https://www.mundodomarketing.com.br","logo":{"@type":"ImageObject","url":"https://www.mundodomarketing.com.br/wp-content/uploads/2022/06/logo-mundo-do-marketing.png","width":"217","height":"64"}},"image":[{"@type":"ImageObject","@id":"https://www.mundodomarketing.com.br/para-profissionais-de-marketing-inteligencia-artificial-deve-impactar-mais-o-setor-no-curto-prazo/#primaryimage","url":"https://www.mundodomarketing.com.br/wp-content/uploads/2023/02/Para-profissionais-de-Marketing-Inteligencia-Artificial-deve-impactar-mais-o-setor-no-curto-prazo.png","width":"1331","height":"883"},{"@type":"ImageObject","url":"https://www.mundodomarketing.com.br/wp-content/uploads/2023/02/Para-profissionais-de-Marketing-Inteligencia-Artificial-deve-impactar-mais-o-setor-no-curto-prazo-1200x900.png","width":"1200","height":"900"},{"@type":"ImageObject","url":"https://www.mundodomarketing.com.br/wp-content/uploads/2023/02/Para-profissionais-de-Marketing-Inteligencia-Artificial-deve-impactar-mais-o-setor-no-curto-prazo-1200x675.png","width":"1200","height":"675"}]}] ( function( w, d, s, l, i ) { w[l] = w[l] || []; w[l].push( {_gtm.start_: new Date().getTime(), event: _gtm.js_} ); var f = d.getElementsByTagName( s )[0], j = d.createElement( s ), dl = l != _dataLayer_ ? _&l=_ + l : __; j.async = true; j.src = _https://www.googletagmanager.com/gtm.js?id=_ + i + dl; f.parentNode.insertBefore( j, f ); } )( window, document, _script_, _dataLayer_, _GTM-WML4DF_ ); Mundo do Marketing Home Últimas Notícias Artigos Lançamentos e Promoções Cases Reportagens + Conteúdo Editorial Entrevistas Estudos Guias, Ferramentas, Reports e E-books Vai e Vem Noticias Corporativas Quem somos Anuncie Política de privacidade Termos de Uso Entre para o CLUBE Assine nossa Newsletter! Fique por dentro de todas as novidades do Mundo do Marketing

A velocidade das inovações faz com que o profissional de Marketing precise se atualizar constantemente. De olho nas ferramentas, tendências e atualizações, são eles que acabam por apresentar e testar toda novidade que possa impactar o resultado nos negócios. Por isso, é essencial saber o que eles observam a respeito dos próximos investimentos em Marketing e o que deve impactar o mercado.

Foi questionando sua base no LinkedIn que o perfil do Mundo do Marketing teve acesso ao que é mais relevante aos profissionais de Marketing. Ao serem inquiridos sobre o que terá mais impacto no Marketing no curto prazo, a maioria dos mais de 1.100 participantes afirmou que é a Inteligência Artificial. Em tempos de Chat GPT e novas tecnologias que estão auxiliando tanto consumidores quanto profissionais, não é estranho que 64% apontem a IA como o que mais impactará a área.

Na sequência, e empatados com 12%, surgem Metaverso, 5G e Internet das Coisas. Os dados estão em sintonia com pesquisas globais. Segundo uma pesquisa feita pelo Instituto dos Engenheiros Eletrônicos e Eletricistas (IEEE), organização técnico-profissional do mundo dedicada ao avanço da tecnologia em benefício da humanidade, 98% dos entrevistados concordem que, em 2023 e além, softwares autônomos e colaborativos com inteligência artificial e robôs móveis automatizarão processos e tarefas, incluindo análise de dados, permitindo que os humanos sejam mais eficientes e eficazes.

Confira a matéria na íntegra em: https://www.mundodomarketing.com.br/para-profissionais-de-marketing-inteligencia-artificial-deve-impactar-mais-o-setor-no-curto-prazo/